How to market a child care center

7 Daycare Marketing Strategies To Implement For Your Center

Child care is a booming industry. In the United States, child care costs typically average $9,589 per year for one child, and $19,074 per year for two children, according to Child Care Aware. It’s no surprise that many parents are feeling the pinch with their budget when it comes to finding adequate care for their children while they’re at work.

Fortunately, you can employ some of the best daycare marketing strategies at your center to attract more families and make sure your business thrives! In this blog post, we’ll discuss seven helpful marketing tips that can help you boost your daycare business, attract more families, and achieve the success that your center deserves.

Your website is a free advertising space on the World Wide Web. Use your site to its full potential! Your daycare website should include fun photos of your facility and provide information about your facility’s rates, hours, and registration process.

Depending on which type of software you use, most websites also allow parents to take virtual tours of your center. A well-designed website is one of the most crucial marketing strategies you can implement. So if you do not have a solid website at the moment for your daycare, now is the best time to build one.

If you’re using social media to help promote your daycare marketing strategies, you are already on the right track. Don’t limit yourself to just Facebook groups or Twitter hashtags alone. Get creative! Put the power of social media to work for you.

Upload photos and videos of kids having fun at your center to create buzz about your daycare business online. You can also make YouTube videos to show parents all sorts of activities and lessons happening at your center, like how you teach the alphabet, colors, shapes, and other daycare basics.

Some families out there don’t use email or social media. Therefore, it’s imperative to make sure your daycare flyers reach them too! Hang up attractive flyers for your daycare center in local supermarkets, libraries, malls, restaurants, and anywhere else they may frequent often. You can even design a flyer that acts as a coupon.

Be sure to include your daycare website address on it. So that parents can find out more about your business.

4. Don’t forget about paid daycare marketing

If you want to increase traffic to your daycare center, paid advertising is essential to your daycare marketing strategies. Consider investing in TV ads, radio ads, direct mail, and other forms of advertising that are cost-effective and will target the areas where you get the most daycare requests.

Facebook ads are also a great way to advertise your preschool. They’re targeting, cost-effective, and can help you reach more people than ever before. You could start a Facebook ad campaign for your preschool and target potential families based on their demographics. These ads will let them know about all the great things going on in your center. It will also help you attract new members.

There are tons of contests out there, both online and offline, that can help your daycare business get the marketing boost it needs. Participating in those events may not be a marketing strategy you would have thought of yourself.

Try searching for them and enter as many as you can to take your daycare business to the next level! For example, if you’re running a daycare Facebook page, join contests that will help you establish your daycare presence online.

If you want parents to care about your daycare business:

1. Help them get to know your center better.
2. Tell the story of how it all started.
3. Talk about why you became a daycare owner and what makes your center unique in your blog posts. Your blog can also play a vital role in attracting popular daycare services as an Accredited Center for Early Childhood Education.
4. Don’t hesitate to share your knowledge of early childhood education through blogging as well.

You can always get feedback from daycare parents once the kids are back home, but wouldn’t it be easier to ask them directly while they’re currently enrolled and attending your daycare? Newsletters and comment cards work beautifully. Keep your parents updated about upcoming activities by distributing newsletters via email or regular mail.

And if you want to take your marketing up a notch, reward families who leave comments on your comment cards with gift cards or free passes. You can also hand out discount coupons after their first visit, so they’ll come back again soon.

A successful child care center business involves more than just a good location and friendly staff. It needs a solid marketing strategy to help you thrive and stand out. The daycare marketing strategies listed above are just a few of the ideas you can employ to help build your childcare center’s reputation and get more enrollees to your doorstep today!

LCCM offers integrated digital and offline marketing solutions specifically designed for a child care business. We exist for only one reason: to help you, the child care owner, create and maintain your web presence, dominate business directory listings and search engines in your market, generate enrollments through paid advertising opportunities, and put your center on the map. Contact us today!

Marketing Strategies for Child Care Centers: What Works, What Doesn’t, & How Much Does It Cost?

Marketing any business is tough and marketing your child care can be extremely challenging if you haven’t done much marketing in the past, but it’s the only way you’re going to grow your center.

The first step is to make sure that you are marketing. We can’t tell you how many directors we’ve talked to that do no marketing at all and then they wonder why their enrollment numbers are always so low. Word-of-mouth is great, but it rarely produces enough business to fill a center.

The most successful child cares obviously provide extremely high quality care to children and families, but they also invest significant time and money in marketing. There’s a reason most people buy Huggies or Pampers diapers, and it’s not word-of-mouth, it’s marketing. Child cares are no exception.

So you know you need to market, but what do you do? There are a ton of options – radio, billboards, direct mail, community events, social media, online pay-per-click, email campaigns. And they all cost money, so if you spend it in the wrong place, you could be sunk.

In this article, we’ll break down all the different options and their pros, cons, and average costs.

Also, before we get started, it’s extremely important to understand that running one-off marketing campaigns do not work. The average person needs to see your business 7-12 times before making a decision to contact you for a tour.

For any marketing strategy to work, it must be long-term with the understanding that you’ll have to get in front of potential families again and again over a period of time before you start to see results. This means trying any given strategy for months at a time, not just once. They will never work if done just once.

For the average child care center with a capacity of at least 50 children, you should be looking at a yearly minimum marketing spend of $15,000-$30,000, which would be under 2% of total revenue.

Alright, let’s go over the options. We’ve gone through each in detail below, or, if you want to scroll to the bottom, we have them listed in easy-to-read table form.

We’ll just start here because this is a terrible option for a child care. Even KinderCare and Bright Horizons, two of the biggest and most profitable child care chains in the country, don’t do TV ads.

Unless you’re in a really small town with a local station, the cheapest ads will run around $1,500 for a 30 second TV spot plus at least another $1,500 to produce the commercial.

Knowing that you’ll have to run that commercial a large number of times to get results, you’re looking at tens of thousands of dollars in ad spend. You would never be able to recoup that cost. So let’s just forget TV ads.

Radio ads reach a large audience as 93% of adults listen to the radio at some point during the work day, usually on the way to or from work.

However, you’re going to pay for that exposure. An average radio spot on a decent channel will run at least $1,000 per week and many stations have minimum buys of $8,000 or more before they’ll agree to produce and run your ad.

Like TV, this is simply too costly for the vast majority of child care centers.

With newspaper ads, we’re starting to get into the price range that many child cares can afford. Ads can range from as low as $200 to as much as $1,250 per ad for most local newspapers. It just depends on the size, page placement, and color options of the ad. Running ads in big city newspapers and larger publications will obviously cost more.

This is still kind of pricey, but is affordable with a monthly spend ranging from $800-$5,000.

Newspaper ads can be an effective way to grow awareness of your child care center. Pro-tip:  If you put a coupon or special offer on the bottom of the ad, it may also lead to some new families coming in.

Community bulletins are any kind of ad that’s put out to a small, targeted group. Many big cities have special publications for parents. Here in Indianapolis, we have Indy’s Child, but you could also look at local Parent-Teacher Association (PTA) newsletters or even a local high school sports team that sends out a monthly newsletter to families.

There are lots of options here, you just want to find bulletins or newsletters that are sent to a lot of parents with young children. We’ve seen ad spots offered for as low as $25 per newsletter, so these are very economical. They just take a bit more time to find.

Due to the often low cost, it can be worth doing a lot of these for several months and just see which ones get you the best results.

Billboards can work great for location-based businesses, especially if you can get a billboard on the highway near your child care.

The problem is that they are still pretty pricey. Depending on location, a 4-week spot will cost anywhere from $1,000-$6,000 dollars. On top of that, like radio, they generally require a minimum number of purchases of usually 3 or more.

If your child care is located just off the highway on a light traffic road, this could be an option worth trying. Location is very important to the success of any child care in terms of visibility and convenience.

If most people don’t know your child care exists because no one ever drives by, you definitely need to grow that awareness and a billboard could be just the ticket, especially if it’s on a highway where many parents drive from home to work, making it convenient to drop off children on the way.

Direct mail is another economical way to reach a large number of families. We generally recommend this approach over newspaper ads as costs can be similar, but you’re guaranteed to reach more people.

With newspaper ads, not everyone reads the paper and the distribution area can be quite wide. Direct mail campaigns, on the other hand, can target specific zip codes or mail carrier routes.

So, if you know you have a lot of families coming from suburb X on their way to work downtown, you can send out a direct mail campaign to just families in that area. This is called Every Door Direct Mail and is a service of the United States Post Office. Postage is as low as 15 cents per letter or postcard!

With an every door direct mail campaign, you’re probably looking at about $1,300 per campaign, which includes the cost of designing and producing the postcards or newsletters. For a bit more expensive direct mail campaigns, but with super easy-to-use design services, you can try Vistaprint or just check with your local marketing agencies and print shops.

Social media marketing can mean a lot of things. It could be on a range of platforms like Facebook, Twitter, Pinterest, and Snapchat. If could be organic marketing or paid digital ads. There is a tremendous amount of variables and options. While many of the above traditional marketing options are quite straightforward and only require a limited amount of information to learn, social media is the opposite.

The biggest drawback with social media marketing is its complexity. Most people don’t know where to start and the learning curve for each type of platform and each type of campaign can be long and arduous. On top of that, social media marketing changes constantly. There are always new platform updates, rules, and options.

One of the biggest mistakes we see child care directors make is they think somehow posting to social media will bring in families. Using social media to drive business results is a far cry from posting what you ate this weekend on your personal Facebook page.

Just like being able to shoot a video with your phone doesn’t mean you can create a TV ad campaign that works, having a personal account on a social media platform says nothing about understanding how to drive traffic, gain leads, and build trust online.

Social media also has a very wide range of pricing options. You can find automated software that will automatically post for you for as little as $100 a month, to fully managed campaigns by agency teams that range up to $10,000 a month. To get a fuller understanding of what different price points offer and why, check out our free e-guide The Real Cost of Hiring a Social Media Agency.

The $100 option is junk. Just like you’ve probably already learned, simply posting to social media doesn’t drive business results, so having a software robot do this for you won’t make a difference.

You’re looking for something in the $1,000-$3,000 dollar range per month. That will ensure you have live management of accounts that include a good mix of organic growth, paid campaigns, and focused interaction.

The main advantage with social media marketing is that it is highly targeted and it’s interactive.

Unlike most of the options above that just go out to everyone and their mom, regardless of whether they have children or are interested in child care, you have the ability on social media to only target your ideal customers.

You’ll know where they live, how old they are, whether they have children, what they like to do, etc. The targeting options with digital marketing are almost unlimited, so it can be a much more effective marketing spend.

In addition, unlike the above, it’s highly interactive. You actually have the ability to build relationships with potential families by communicating and sharing. That’s something you just can’t do with the static nature of traditional marketing.

SEO is not as much a market strategy as it is a strategy to ensure customers can easily find your website online.

Most families these days do extensive research online before reaching out to connect. It’s estimated that 60% of their decision has already been made by the time they contact you. If they do contact you, it’s because your center has made their shortlist of the top 3-5 options in their mind.

That’s important to understand. The majority of families are making decisions about whether or not to contact your child care without even talking to you or scheduling a tour. This is why online reputation and outreach is so important.

SEO work takes a lot of time, can be somewhat technical, and depends a lot on creating a web presence through consistent content creation. This can get very expensive very quickly and there are no guarantees of results.

Your average cost will be at least $750 a month for any decent service that’s likely to get results. Unless you’re in a small town without a lot of competition, SEO is not just something you can set and leave.

Google wants to see fresh content and regular updates. On top of that, competitors are always updating their SEO practices, so you need to do the same to stay on top. That means monthly focus and monthly cost.

When first setting up a website or a redoing an old one, you want to ensure current SEO best practices are being put in place. However, unless there exists a highly competitive market in your area, other strategies may prove more cost effective.

If using SEO to get to the top of Google results is not the best option, paid ads might be. You’ll notice that the top 3 results on any page are always ads. You can run paid ads on Google, which will then help your business appear up on the top of the first page regardless of your site’s SEO.

Google ads can be expensive and hard to predict. We’ve seen ads as cheap as 50 cents a click to as expensive as $20. It all depends on the popularity of your keywords, how competitive your market is, and the relevance of your ads.

As a digital strategy, the advantage over traditional marketing is that you only pay per click. So you’re only paying for people who actually expressed an interest in your ad rather than just everybody and anybody like a newspaper reader.

There are also pay-per-click options on Facebook, Twitter, Pinterest, and pretty much every social media platform out there. In terms of bang for your buck, Facebook is usually your best option and can be much cheaper than Google PPC.

However, running successful Facebook ads still require a lot of time and knowledge. There are a ton of options and you have to continuously test different ads and different audiences to find out what gets you the best return on investment. To really get a strong campaign running, you’re looking at a dedicated 2-4 hours a week plus $250-$500 per month just in ad spend.

When done yourself, email marketing can be quite cheap. Sometimes people are tempted to buy lists of email addresses from local advertising agencies. We strongly recommend against this. Basically, you’re violating the CAN-SPAM Act if you send unsolicited emails. People should always opt-in or request to be added to your email list.

So, with that in mind, email marketing is all about building a list, which takes a ton of time. Your current email list is probably just families who have enrolled at your center. Other ways to collect emails are from community event sign-ups, social media marketing, opt-ins on your website, or pay-per-click ads.

For email marketing to really work, you have to spend a lot of time creating good content, segmenting your lists so that relevant content is sent to each, and looking over your analytics in terms of open rates and click-through rates to see what’s working.

For most child cares, setting up a drip campaign for new leads is probably the most effective strategy, over and against, say, a newsletter. A drip campaign is where you set up a series of emails that reach out to new families over a specific length of time. For example, an introduction email and request for tour day 1, a follow-up email day 3, and second follow up 1 week later, and a final follow up 1 month later.

Done old school, you could try to do this with self-created email templates and by setting calendar reminders. Or you could use an email client like Mail Chimp or Constant Contact, which will manage it for you automatically and give you analytics to help you optimize campaigns.

Community events are a great way to meet with potential families and get the word out about your child care. In many cities, libraries will run preschool fairs as a service to the community and some don’t even charge to set up a booth!

For bigger community events, you may be looking at $200-$500 for a booth space. We’ve found that centers can generally collect between 10 and 70 leads per event depending on the size of the crowd and length of the event.

The other large benefit is that they are interactive. You’re not just pushing out an ad and hoping for the best, you’re getting to know people and starting to build a relationship. This can be extremely beneficial in gaining leads for potential families.

There are definitely a lot of options and many things to think about when choosing a marketing strategy. The main thing is to try several approaches and find out what works best for your child care. Each center is different and what works for one gives not guarantee it will work for yours.

The most important thing to remember is that you have to spend money to make money, but, when working right, you’ll make far more than you spend. Also remember to try something multiple times. Maybe it didn’t work because you were reaching the wrong people, or you had an unattractive picture, or your messaging was uninspiring.

You need to test a lot of different elements in each marketing channel to see what really works or doesn’t work for that particular avenue.

Marketing Channel	Pros	Cons	Ballpark Cost
TV	Reaches a ton of people, video ads are engaging.	Extremely expensive, lack of targeting, pay per view.	Minimum $10,00 per month.
Radio	Reaches a large, local audience, cheaper than TV, build brand awareness.	Expensive, lack of specific targeting, pay per listener.	$3,000-$8,000 per month.
Newspaper	Local audience, can be cost effective, coupons or offers can drive calls, builds awareness.	Not as widely read as in the past, pay per reader.	$800-$5,000 per month depending on size of ad.
Community Bulletin	Extremely cost effective, can be highly targeted with specific group, community focused.	Small audience.	$25-$100 per month per bulletin/newsletter.
Billboards	High visibility, can drive action for families passing by the location often.	Cost, only work well if billboard is near your child care.	$1,000-$6,000 per month.
Direct Mail	Location targeting, fairly cheap, reaches a lot of people in one area.	Paying for all delivery, even if they aren’t people with children, not everyone reads “junk mail”.	$1,000 per month.
Social Media	Highly targeted, interactive, most people are on it, cheaper than most traditional media.	Complex, time-intensive, operates in real-time, so little time to plan.	$100-$4,000 a month depending on level of service desired.
Search Engine Optimization (SEO)	Increases visibility online, creates content and links so you can be found easily from other sites as well.	Complex, time-intensive, no guarantee of results, without a good website, may not work.	$750-$1,250 per month.
Pay-per-click (PPC)	Highly targeted, only per per click, not view, usually much cheaper than traditional media.	Lots of testing to find out what works, so time intensive, auction-style bidding means cost may be unpredictable.	$250-$1,500 a month depending on market, amount of ads, and whether or not you manage it yourself.
Email	Potentially free, interactive, reaches people who have requested to be contacted.	Very time-intensive, requires the creation of a lot of content, can’t just email anybody.	Only time if managed yourself or $250-$500 a month if outsourced.
Community Events	Highly targeted, relatively cheap, interactive, grows community presence.	May take a lot of time if an all-day event, potentially small reach.	Free to $500 per event.

Need some help using your website or social media to actually drive tours and enrollments? Email us at [email protected] or call 800-396-9927 for your free strategy call.

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How to Rock On Pinterest for Your Child Care or School

How to open a private kindergarten from scratch in Moscow - step by step instructions

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2022-05-25 09:39:43

The shortage of public educational institutions stimulates business, making a new niche available. Opening a private kindergarten is considered not only a useful idea, but also brings tangible profits. It is important to please the parents and fulfill all the requirements of the state. If you carefully understand what is needed to open a private children's institution, then such an idea can become your life's work and a source of impressive income. nine0009

Important: be sure to draw up a detailed business plan and take into account all the legal details of paperwork. If in doubt, seek professional help.

Profitable business

Quality preschool education is in demand. Parents try to give their child all the best - one of the main reasons for the great popularity of a private kindergarten. In addition, the competition in this niche is relatively small and it is profitable to provide not only high-quality, but also unique services. For example, groups with the study of a foreign language, music or drawing. It is worth considering the possible difficulties: high costs for competent personnel, a certain difficulty in complying with all state regulations and building a reputation. nine0009

Basic opening costs

Is it possible to open a private kindergarten from scratch? Such an idea requires drawing up a detailed business plan and studying the initial costs that are necessary for success and further profit.

What will the money have to be spent on:

• registration of a commercial structure;

• obtaining appropriate permits from the fire service and SES;

• registration and obtaining a license;

• lease or purchase of premises for a kindergarten; nine0009

• repair work and interior improvement;

• installation of communications or their repair;

• alarm connection;

• expenses for furniture, office equipment and other props;

• expenses for advertising and marketing tools.

Kindergarten design example

And yet, how much does it cost to open a private kindergarten? There is no single answer to these questions - you need to draw up a phased business plan and take into account your capabilities. Someone has a lot of capital and starts with large investments, other entrepreneurs are initially content with a small organization, developing the business gradually. nine0009

It is also important to take into account the monthly expenses:
• staff salaries;
• Training materials update;
• food; room maintenance;
• utility bills.

Types of private kindergartens

To open a private kindergarten, you need to understand the classification. There is no official definition, so preschool organizations of this format may be different. There are main types of private kindergartens:
• home or family type; nine0049 • developing club center;
• extended stay or full day.

The family-type organization is often referred to as a home-based organization because these are childcare groups that vaguely resemble a full-fledged kindergarten. Here you can use the living quarters, and the number of children usually does not exceed 10 people. The main feature is that at least one child must be his own. Moreover, large families with three or more children under the age of 7 can officially register such an organization and form a group for other visitors. nine0009

Development center or club presented in a different format. Beds are not provided for children. As a rule, they come here to study and develop according to one or different programs. It is difficult to call such an organization a full-fledged preschool institution - this is a place where mothers can leave their children with benefit for several hours. Opening a development center is much easier than a full-fledged preschool organization, while the demand is quite large.

Children's pre-school organizations that allow you to leave the child for the whole day are considered analogues of municipal kindergartens. These can be small groups, similar in format to the family type, but without reference to the requirements of a large family. There are some subtleties: the presence or absence of an educational license. In the first case, educators officially have the right to prepare children for school, to conduct appropriate classes in any educational system. If there is no license, they are engaged with the child, but they do not call it study. nine0049

Game room interior

Advantages and disadvantages of private kindergartens

Taking a child to a private kindergarten is considered a prestigious and convenient format for most parents, but all the pros and cons must be taken into account. Let's take a look at the main benefits.

There is always room. For a private preschool institution, there are no such problems as having a long queue. The owners always create additional groups: no need to register children in advance. Moreover, in municipal kindergartens, the queue reaches several years. nine0009

Quality primary education. Even in the absence of a license, the child develops fully and receives basic preparation for elementary school. Private structures value their reputation, so you can be sure of the professionalism of the staff.

Security. To open a private kindergarten, a number of requirements must be met, among which the presence of an alarm is considered one of the main ones. Children are protected from different angles: they are under constant supervision, the room meets all safety standards. nine0009

Good food. As a rule, the owners of private preschool institutions are scrupulous about the quality of the services provided, especially with regard to food. Here you can definitely count on a varied and healthy menu, agreed with the parents.

Improvement and comfort. Preparation of the premises requires certain costs and must comply with all state standards - here you can already count on a good quality of repair. Equally attractive are furniture, toys and educational materials, which are regularly updated and selected in accordance with children's needs. nine0009

The interior of a private kindergarten

There are also disadvantages:

• there is almost always no area for walking outside;

• high cost;

• There are quite a few establishments of this format in small towns.

Important: try to enter the client role before opening. This will help to avoid mistakes that seemed imperceptible when drawing up a business plan.

Legal subtleties

Opening a private kindergarten is only possible with proper execution and receipt of relevant documents. The first step is registration. The regulation does not provide for a specific law firm to conduct this business, so you can choose it yourself. The following options are available: IP; OOO; ANO; DOW. nine0009

The first two formats are suitable for opening a family-type children's institution, a club development organization or a full-fledged general educational preschool institution. The question immediately arises: do you need a license? You can do without it in the first two cases. But if you open a full-fledged analogue of a municipal kindergarten, then a license is required.

When opening an individual entrepreneur or LLC, a package of documents is required:

• a certificate confirming the registration of the relevant law firm; nine0009

• lease or purchase agreement for premises.

ANO and PEI are non-profit organizations providing preschool educational services. The format is considered the most common, but it is quite difficult to collect documents. To open a non-profit kindergarten, you need to issue:

• license;

• contract for the purchase or lease of premises;

• a package of work permits from the regional administration, the fire inspectorate and Rospotrebnadzor;

• work permit for food unit and speech therapist;

• personnel documentation; information stand.

An example of designing a game room

All forms of ownership provide for the necessary OKVED codes, opening a current account and choosing a taxation system. For example, if you choose a simplified form, you can do without a license and provide patent services.

Equipment and premises

What documents regulate the norms and requirements for placing children and choosing the necessary props? The basic rules are presented in SanPin and SNiP. This is a fairly large list to follow. Key points include:

• at least three rooms - games room, bedroom and dining room;

• each child must have at least six square meters of space;

• compliance with indoor humidity and temperature standards;

• no slippery floor and environmentally friendly finishing materials.

You will definitely have to equip a sports hall, a medical office, a certain number of toilets and much more. Furniture, equipment and toys must comply with safety standards - this is important not only for the absence of claims from regulatory authorities, but also for creating a reputation that guarantees business success. nine0009

Attracting clients

When opening a private kindergarten, it is important to take into account the full development of the business, where the main source of income is the parents of children. At the initial stage, generally accepted marketing tools are used:

• advertising in the media;

• provision of bonuses and discounts for the first visitors;

• targeting in social networks.

One of the important points is the analysis of the target audience, under which the rest of the points are adjusted. For example, the right choice of location will be comfortable for parents, and the absence of competitors nearby will help to attract customers faster at minimal cost. nine0009

Eco-friendly interiors

Possible risks

Any business can go wrong as originally planned. Possible risks:

• lack of clients;

• competitors;

• falling solvency of the population;

• lack of qualified specialists;

• security issues.

To minimize risks, it is important to eliminate possible errors. For example, analyze in advance the target audience and the presence of competitors nearby, familiarize yourself with vacancies in the labor market in advance. It is impossible to insure against global financial crises, but competent business management will help you stay afloat in any situation. nine0009

Working with children is fraught with certain difficulties - children get sick and get injured. And here it is important to choose the right staff, premises and equipment, creating safe and most comfortable conditions for them.

Important: the niche of kindergartens will always be in demand. But it has cycles, like any other business. Therefore, you need to keep your business competitive. A crisis is not a time to give up and give up on everything, but a period when you need to think more and work even harder. And there should be a smart and strong team of specialists nearby. nine0009

If you are looking for premises to open a private kindergarten, just go to the main page and select the appropriate option. Or call +7 (499) 649-0766, and the experts of the Rosretail portal will compile a selection of 3-5 rooms for you. And for free.

Leave a request and the project expert will contact you in the first free minute nine0009

We usually call back within 7 minutes

Alexander Expert

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Go to Telegram nine0009

what to look for when choosing a private kindergarten

I believe that a kindergarten is the same set of options as a car or a computer: when choosing it, you need to leave only those components that are really needed, and all fashionable tinsel should be discarded.

Evgeniy Lesnov

master of extreme economics

My daughter is 1 year and 3 months old, when she turns one and a half, I plan to start taking her to kindergarten. There are long queues for the public kindergarten in my district, so I had to figure out what private organizations offer. Here's what you should pay attention to in order not to pay for unnecessary services. nine0009

Meals

I decided to find out what they feed children in private kindergartens and whether the menu corresponds to the declared price tag for a month of maintenance. In short, yes, it matches everywhere: the simpler the food, the cheaper it is. A kindergarten with delicacies and exotic fruits on the table costs 4500 R more than a kindergarten with a simpler menu.

What did I do. My daughter is picky about food: I can buy mango, watermelon and broccoli in the store myself if she suddenly wants them. In order not to overpay, I chose a kindergarten with a classic menu: soup, meatballs, cereals and mashed potatoes. nine0009

/baby-cost/

How much does a child cost in the first year

Hygiene

Private gardens conduct tours for parents: they introduce caregivers, show rooms and toys. For me, the main indicator of cleanliness in any company is the toilet, so on such excursions I always ask you to “wash your hands”. As a result, it turned out that in one of the most expensive kindergartens it could be cleaner, but in the cheaper one, on the contrary, it could be clean and tidy.

Perhaps I came to the first kindergarten between cleanings, and in the second kindergarten they specially prepared for my visit. In any case, it’s better not to be fooled by the “steepness” of the kindergarten and the cost of cars in its parking lot: if employees do not follow hygiene, nothing good will happen. nine0009

What to do? 12/19/18

How to queue for kindergarten

What I did. Chose the garden with the cleanest toilet.

Toys and educational techniques

The Montessori method is now popular: its essence is that the child himself learns the world and the properties of objects, and adults do not interfere with him. The presence of this program adds to the cost from 5 to 15 thousand. But my daughter already knows everything: she plays with water, scatters cereals and puts things in boxes. nine0009

If caregivers brag about new toys, ask about certificates for them. It is possible that the toys, although new, were bought in transit at a low price, and this is dangerous: the paint will peel off, the seams will open, and small parts will come off and the child can swallow them.

What did I do. I chose a garden without additional techniques. I thought that I myself can give the child room for development. When I went on an excursion, I asked to "play" and appreciated the quality of the plastic locomotive and the stuffed doll. nine0009

/benefits/

Payments and allowances for a child in 2022

Staff

A person with a higher pedagogical education is not always a good educator. Love and respect for children at the university, unfortunately, are rarely taught. I am ready to pay ten or fifteen thousand a month for a kindergarten, but only if I am sure that the child is comfortable with the teacher.

What did I do. Reviews of parents helped to evaluate educators. I came to the kindergarten in the evening and asked everyone who came out. I chose the kindergarten from which the children did not want to leave - they liked the teacher so much. nine0009

/benefit-calc/

Calculator of Putin's payments for the first and second child in 2022

As a result

Of the ten kindergartens that I visited, only one suited me: the food is simple and understandable, the rooms are clean, and the games I liked the teachers and methods. Such a kindergarten costs 9000 R per month for a full day, plus 185 R daily for food.

Now I am learning to save so that I can pay for it:

1. School.

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